Think liquid metal or a blue morpho butterfly. In developing this putty, we came upon a word for blue: " hoovaloo ," meaning an intelligent blue. Iridescent Blue Gootonnuim is full of intelligent blues as well as a spectrum of other colors. It's quite beautiful to look at & satisfying to smush & stretch. How do you make the best putty better? Go back to the elemental things. Add a lot more putty - 3 x more putty. Make it more iridescent Improve the packaging And have it come in a point-of-sale This elemental putty is a non-Newtonian matter that acts like a FLUID and a SOLID . It can also stretch, bounce, shatter, and other cool stuff. SOON, I WILL BE PUTTY IN YOUR HANDS 50 grams of glorious putty in a 7.5x4 hangable package and a 12-piece point-of-sale