LEGO Marvel’s $44.99 Advent Calendar, Pop Mart’s 45% Drop and 11 Toys Under $30
What’s moving on Amazon’s toy charts before Halloween, nine advent calendars that aren’t LEGO, and a Candy Land store coming to Manhattan.
The ToyDirectory Intelligence Report: Newsletter Archive
Our free newsletter on what is selling, what is launching and what is changing in the toy business.
This Week in Toys: Oct 24–30, 2026
Published by ToyDirectory.com Inc.
Toy Store Sales Up 23%, Toy Prices Up 6.6%: The October Numbers
⚡ Quick listen (90 sec):
This Week in Toys: Oct 23–29, 2026
Published by ToyDirectory.com Inc.
Toys Under $10, Plus: Was My Toy Recalled?
Stocking stuffers that list for under $10, why the cheapest ones are the hardest to find, and the four children’s product notices the CPSC posted last week.
Emotional Support Nuggets, Crayola Globbles and 12 Toys Under $20
What’s moving on Amazon’s toy charts this week, the best gifts at $20 or less, and why Play-Doh is getting its own YouTube show.
This Week in Toys: Oct 22–28, 2026
Published by ToyDirectory.com Inc.
The ToyDirectory Intelligence Report: Oct 20–27, 2026
This week's 5 moves: advent calendars by Nov 1, CPSC button-cell and water-bead recalls, Pokémon Delta Reign Nov 6, plastic and freight costs, Dandy's World
This Week in Toys (Oct 21–27, 2026): $137.9B in Tariff Refunds, Mattel–EdgePoint Deal, SPIEL Essen Record
Ten stories from the past few days, traced to original sources.
This Week in Toys (Oct 23–26, 2026): Kidulting Drives 55% of Toy Sales, CVS Toys, One Piece Store
Ten stories from the past few days, traced to original sources.
3 things toy stores should do before November
Two new light-up toy recalls, the stocking-stuffer surge, and the doll at the top of Amazon. Free from this week's Hot Toys and Trends report.
Hot Toys and Trends: what to stock, pull and swap before November
Light-up recalls, the stocking-stuffer surge, KPop Demon Hunters dolls, NeeDoh, advent calendars. Data as of Sat Oct 24, 2026.
Squishy and sensory toys: a US category scan (Oct 2026)
A free sample of our new category research: demand, safety actions, trademark filings and prices, with every figure linked to its public source.
This Week in Toys (Oct 21–23, 2026): Mattel Proxy Talk, JAKKS Up 20%, LEGO x Daft Punk
Nine stories from the past few days, traced to original sources.
This Week in Toys (Oct 20–22, 2026): CPSC Water-Bead and Button-Battery Warnings, Build-A-Bear's First Pokémon Workshop and More
10 toy industry stories, traced to original company and official sources.
This Week in Toys (Oct 18–21, 2026): MAGNA-TILES' First License, Funko's Knicks Pop! and More
9 toy industry stories, traced to original company and official sources.
The ToyDirectory Intelligence Report: Oct 14–20, 2026
Published by ToyDirectory.com Inc.
Toy Industry News: The Past Week (Oct 15–20, 2026)
Ten toy trade stories, traced to their original sources.