The Kid’Sleep My First Alarm Clock teaches young children how to tell time and gives them the independence of their own alarm clock. My First Alarm Clock shows the time in both digital and analog. The hour and minute hand colors match the hour and minute numbers. The alarm arm is inverted so that children can see how long it is until they have to wake up. There are three possible alarm sounds; chirping birds, a cuckoo or a train sound. The alarm sounds progressively louder until the child turns the alarm off or pushes the top button to snooze for another two minutes. Pushing the top button also provides a short glowing light so that the child can see the time during the night. There is also a small Kid’Sleep feature – when the sleeping child is lit, kids know to stay in bed and sleep a while longer. When the awake child is lit, kids know it is time to wake up. The mini night light emits a reassuring glow. My First Alarm Clock comes in blue or pink. Launch date: September 2011.