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Cub Cruiser Brings Back the Good 'Ol Days
By Jeremy Loudenback
February 1, 2003



Cub Cruiser Ford Wagon

When Cirby Crisp was razing portions of an old structure a few years ago, he had no idea that he was about to discover buried treasure underneath his shovel. A renovator of old houses, Crisp was clearing away the detritus of a weathered property when he came across the rusted hulk of an old children’s wagon.

Crisp was so enamored of the classic, 1930s-era chassis that he later spent countless hours lavishly repairing the wagon, finding missing parts and adding a new coat of paint to recreate the beautiful design of the all-steel 1937 Cub Cruiser wagon.

According to Crisp, the Cub Cruiser was only produced for one year by an automobile and fender manufacturer before ignominiously fading from the market, a casualty of the Depression. Despite the brevity of its run, the Cruiser has been hailed as an exemplar of classic 1930s car design: teardrop fenders, tumblehome rear deck and a high-gloss paint job. Soon after rebuilding the wagon, Crisp decided to pitch the project to Ford Motors as a way to reintroduce the classic ride and to also commemorate the 100th anniversary of the company. Ford quickly agreed, and Crisp has been busy building a product that seems to elicit interest among all types of people.

“When the Cub Cruiser comes into a room, everybody stops what they’re doing and looks at it,” Crisp said. “Kids like it, and when older people see it, they light up.”

Crisp is marketing the beautiful cherry-red wagon as a boon to collectors who recognize the superior construction and graceful design of yesteryear. Each of the Ford-licensed wagons is issued in a numbered series and comes with a Certificate of Authenticity. The Cruiser retails for $129 and will be available for a limited time. Cub Cruiser is on the web at cubcruiser.com

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