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With over 40 million chess players in the U.S., the game of kings is suddenly cool, with celebrity chess fans such as Will Smith, Jude Law, Lennox Lewis, Bono, Madonna and Sting and chess scenes in movies such as the first Harry Potter film. As a result, membership in the United States Chess Federation has swelled to a record high of 98,700.

Furthermore, as studies prove that chess helps develop critical thinking, academics and social abilities, chess has become part of the school curriculum in over 30 nations, including Canada.