The Rodeo Deluxe Playset brings the thrill of the rodeo into a living room. Four-inch-high action figures and bulls each have 21 points of articulation, detailed features and rodeo gear. Rodeo Champion bulls have jointed skeletons and life-like Bio-Skins that move freely to bring the bulls to life. The set is designed by professional rodeo athletes to be as authentic and true to life as possible. Kids can build the arena of their choice using real working chutes, gates and fences. Everything is scaled down for enhanced realism.
— When asked about popular playsets in her store, Cheryl Richmond, owner of Punkin Doodles in Havre, Mont., said, "Probably the Rodeo Champions by Schylling. We have a lot of cowboys around here." One other retailer agreed with Richmond.
— "We probably sell five or six per month, which, for our store, is real good,” Richmond added.
— The idea for western-themed playsets came from the company's owner, who took up horseback riding a couple of years ago, Stephen Medina of Schylling Toys told TDmonthly. "The jointed and poseable characters of the Rodeo Champions Playsets are so realistic that you’ll feel like you’re at a real rodeo or bull riding event. The play value is off the charts and the scenarios are endless."