This deluxe version makes for a more sophisticated evening of UNO. It also makes for the perfect gift. Designed for two to ten players, and taking less than thirty minutes to play, one of America's most recognized family games comes in elegant tin packaging for style and sturdiness. It also comes with score pad and pencil so that there's a winner to be declared at the end of each fun game.
— "UNO by Mattel" was the best-selling card game in the store of Michelle, manager at Whippersnappers in St. Simon’s Island.
— Two of 29 retailers who spoke with TDmonthly in the summer of 2007 said that UNO was a customer-favorite card game in their stores.
—  "UNO is the number one card game in America and now fans of the classic game can experience an entirely new version with UNO Deluxe.  The new version features a wipe off scoring system, a removable draw and discard tray, and a premium box that folds out for easy scorekeeping," said Michele Sturdivant, Director of PR, Mattel Brands.