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Products from MATTEL INC.
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Below are a select number of products from MATTEL INC.



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Combining swords-and-sorcery action with futuristic sci-fi tech, Masters of the Universe delivers powerful adventures with aspirational wish-fulfillment. With an iconic heritage and memorable mythology dating back to 1982, Masters of the Universe explores the universal themes of heroism, individuality and self-empowerment, while continuing to inspire generations of kids and adults alike.


ToyDirectory Product ID#: 37486      (added 8/11/2020)
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Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.

“#ThankYouHeroes is designed to immortalize and honor healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

"We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic," said Arianna Huffington, Founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative. “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families."


ToyDirectory Product ID#: 37481      (added 6/3/2020)
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MSRP: $16.99
Gender: Girls
Category: Dolls
Licensed Products
General Toys



In Disney's Frozen, Anna is a spirited daydreamer who ends a wintry spell with the help of her sister Elsa, Kristoff, Olaf the snowman, and her own determination. Kids will love re-creating Anna's magical adventures in Arendelle with this delightful doll. Featuring true-to-movie details, Anna wears her signature outfit that fans of the film will instantly recognize.
ToyDirectory Product ID#: 37045      (added 11/14/2014)
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MSRP: $21.99
Gender: Girls
Category: Dolls
Licensed Products
General Toys



This Elsa doll, from the new Disney film Frozen, captures the essence of her beloved character in her elegant fashion recognizable from the film. She sparkles in an ethereal gown, with a look both as delicate as a snowflake and as majestic as her own icy powers. A scoop neck strip of white showcases the gorgeous bodice of light blue sparkles accented with a deep blue ribbon sash. The long blue skirt stops just above the floor to provide a peek at her translucent blue heels. A sheer white overcoat detailed with snowflake sparkles completes the sophisticated look, while her flowing blond hair, pulled into a side braid and topped with a translucent, glittery blue tiara is the perfect final touch. Girls will love reenacting the adventures of Elsa from the film or creating new ones for this beautiful and elegant character.
ToyDirectory Product ID#: 37044      (added 11/14/2014)
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MSRP: $109.99
Age Range: 3 and up
Gender: Girls
Category: Dolls
Licensed Products
Play Houses



Inspired by the Disney film Frozen, this expandable play set allows girls to re-create the adventures of the film's two lead characters, sisters Anna and Elsa (dolls sold separately), opening to feature two beautiful settings: the impressive manse in Arendelle that Anna calls home and the majestic ice palace Elsa creates high up in the mountains. Anna's half of the playset is the perfect place for the lovable character to call home. Take the airy staircase upstairs where Anna can get ready at her vanity, complete with chair and perfume bottle. Downstairs, Anna can enjoy a tasty treat in her kitchen, which features a stovetop that flips into a tabletop, or she warm up by the “fire” on her cozy chaise complete with pink pillow. Elsa's half features a massive room with a translucent blue “icy” throne, complete with a special spot to rest her scepter. Elsa stays beautiful with a vanity of her own, which doubles as a bed and has a beautiful printed blanket. Flip the playset around to reveal a majestic "snowy" mountain with a slide for the sisters to take a ride. Castle comes with 10+ film-inspired accessories, including an adorable Olaf the snowman figurine, who can also go for a ride down the mountain slide. Dolls sold separately.
ToyDirectory Product ID#: 37043      (added 11/14/2014)
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Three colorful die-cast Matchbox® vehicles packaged in an open, peggable box. Ages 3 and older.
— David Stelzer, owner of Shananigans Toy Shop in Baltimore, Md., told TDmonthly in an August 2014 survey that Matchbox Cars are one of his store's best-selling die-cast toys.
ToyDirectory Product ID#: 36908      (added 8/28/2014)
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This Hot Wheels car is red and features blue, white and black designs.
— David Stelzer, owner of Shananigans Toy Shop in Baltimore, Md., told TDmonthly in an August 2014 survey that Hot Wheels is one of his store's best-selling die-cast toys.
ToyDirectory Product ID#: 36906      (added 8/28/2014)
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MSRP: $10.99
Specialty: No
Gender: Boys And Girls
Category: Dolls
Gifts
Pretend Play



This adorable, soft, and cuddly newborn is all dressed up and ready for her first outing — a dance recital. All she needs is a little mommy to take care of her and show her off to the world. She wears a charming ballet-inspired bloomer, featuring pink shorts and ruffles at the waist. She completes her too-cute look with a tiara-detailed headband and comes with a bottle and blanket for bundling. To expand your daughter's nurturing playtime, collect all the dolls in the Little Mommy Baby So New assortment (each sold separately).
— Robert Klenberg, co-owner of Richard's Variety Store in Atlanta, Ga., told TDmonthly that Baby So New is their store's best-selling doll.
ToyDirectory Product ID#: 36847      (added 6/29/2014)
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MSRP: $69.99
Specialty: No
Gender: Girls
Category: Interactive
Fashion & Accessories
Tween



When kids look into the Barbie Digital Makeover Mirror, which is used with an iPad, they can see their reflections. Then, using the accessories provided, they can digitally put on eyeshadow, lipstick, and other makeup - without actually getting anything on their face, thanks to the mirror's augmented reality software.
ToyDirectory Product ID#: 36101      (added 2/26/2013)
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MSRP: $21.99
Age Range: 6 to 15
Specialty: No
Gender: Girls
Category: Dolls
Tween



The ghouls of Monster High are hitting the skies for their first trip abroad together in monster style. Their destination is Scaris, the city of lights and hometown for Rochelle Goyle. A popular destination for jet-setting ghouls, Clawdeen Wolf, Frankie Stein and Rochelle Goyle meet two new friends while traveling the city: Skelita Calaveras and Jinafire Long. With their funky fashions and journaling ways, they fit right in with the Monster High crew. Each doll wears a new travel outfit complete with jewelry and comes with a rolling suitcase and travel journal or sketchbook to capture those memorable moments. Also includes hair brush and doll stand for picture perfect snapshot poses. Dolls cannot stand alone.
— As of 1/2/2013 this product had 4.6 out of 5 stars from 28 reviews on Amazon.com.
ToyDirectory Product ID#: 35867      (added 1/2/2013)
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MSRP: $24.99
Age Range: 6 to 12
Specialty: No
Gender: Girls
Category: Dolls - Accessories
Dolls
Tween



The ghouls of Monster High are hitting the skies for their first trip abroad together in monster style. Their destination is Scaris, the city of lights and hometown for Rochelle Goyle, and they plan to see it all. With a turning steering wheel, moving shifter and backseat that opens for storage, this gore-geous car featuring Scarisian wrought iron detailing is the perfect vehicle for their travel adventures.

Product Videos:
ToyDirectory Product ID#: 35818      (added 12/18/2012)
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MSRP: $79.99
Age Range: 4 to 10
Specialty: No
Gender: Girls
Category: Dolls
Play Sets
General Toys



What's a day without adventure? Polly and her friends wouldn't know since every day is an adventure, particularly when play moves off the floor and onto the wall. This treehouse play set features safe for walls command strips from 3M to really elevate play, a suction cup piece count adds even more upside-down fun. With multiple levels for play, the treehouse has plenty of built-in adventure. Polly doll can travel between floors in the basket lift or use the slide for a quicker move. A trap door can hide Polly doll or her pet, while a satellite space features two hanging sleeping bags for when there's a break in the action. Set includes Polly doll, 2 sleeping bags, kitty and other piece count. Use the enclosed 3M Command Strips to create a variety of interchangeable destinations with just one complete set. Launch date: 2012.
— As of 12/05/2012 this product had 4.5 out of 5 stars from 4 reviews on Amazon.com.
ToyDirectory Product ID#: 35666      (added 12/5/2012)
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MSRP: $14.49
Age Range: 6 to 12
Specialty: No
Gender: Girls
Category: Dolls
Collectibles
Tween



The ghouls are ready for one of their favorite classes at Monster High - Dance class. Of course, each ghoul brings her own unique style to class. Lagoona Blue is graceful sea-monster chic in her flowing ballet outfit. Includes doll, brush, and accessory. Launch date: 2012.
ToyDirectory Product ID#: 35665      (added 12/5/2012)
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MSRP: $24.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Collectibles
Tween



The ghouls are ready for one of their favorite classes at Monster High - Dance class. Of course, each ghoul brings her own unique style to class. Howleen is rocking a cute hip-hop fashion and pink hairdo. Includes doll, brush, and accessory.
— As of 12/05/2012 this product had 4.8 out of 5 stars from 5 reviews on Amazon.com.
ToyDirectory Product ID#: 35662      (added 12/5/2012)
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MSRP: $11.99
Age Range: 3 and up
Specialty: No
Gender: Boys And Girls
Category: Cars
Licensed Products
Novelties



Hot Wheels #35 Angry Birds Minion. Collect them all to build a fantasy world where even the craziest creatures can be frightfully fast.
ToyDirectory Product ID#: 35531      (added 11/15/2012)
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MSRP: $69.99
Age Range: 6 to 12
Specialty: No
Gender: Girls
Category: Dolls - Accessories
Dolls
Play Sets



The ghouls of Monster High each have their beautifying routines to ensure they always look fierce. Without a good night's sleep, Abbey Bominable can really become a beast. This cool bed ensures she gets her beauty rest. With an igloo headboard and icy accessories, it reminds her of home, a pillow, blanket, ice slush drink and pet bed for Shiver add even more creature comforts. If she has trouble sleeping, she can write in her diary or count snowflakes. Accessories include a snowflake lamp, ice clock and ice TV.

Product Videos:
ToyDirectory Product ID#: 35529      (added 11/15/2012)
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MSRP: $21.99
Age Range: 6 to 12
Specialty: No
Gender: Boys And Girls
Category: Dolls - Accessories
Dolls
Play Sets



The ghouls of Monster High each have their beautifying routines to ensure they always look fierce. Frankie Stein loves to get ready to go out at her striking vanity. Seated in her chair before the opening mirror, she can style her hair with the hair dryer, apply makeup using the palette and wrench makeup brush, get energized with a charging cord and battery train case and add her signature scent from the beaker perfume. A drawer and shelves give her plenty of room to work, while photo stickers let girls decorate to suit their style.
ToyDirectory Product ID#: 35526      (added 11/15/2012)
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MSRP: $74.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Collectibles
Tween



The ghouls have always stayed home on Halloween but not this year. They've decided to come out of hiding to take back this haunting holiday in fangtastic, over-the-top costumes.
ToyDirectory Product ID#: 35484      (added 11/9/2012)
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MSRP: $49.99
Age Range: 3 to 8
Specialty: No
Gender: Girls
Category: Dolls
Dolls - Talking
Pretend Play



This little girl is not feeling well, but her mommy can make her feel all better. As girls check on their toddler with the included medical instruments, the doll will interact with all sorts of phrases. She responds "Ahhhh" to the tongue depressor and giggles when the reflex hammer makes her knee pop up (it really kicks). The stethoscope makes a heartbeat sound and lights up, the ear checker goes from happy to sad with the click of a button, and the doll's forehead lights up red with a fever that the working medicine dropper will cure. Also includes a syringe, role-play name badge and doctor's kit that stores everything away neatly once baby feels better.
ToyDirectory Product ID#: 35477      (added 11/9/2012)
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MSRP: $26.99
Age Range: 3 to 12
Specialty: No
Gender: Girls
Category: Dolls
Dolls - Accessories
Pretend Play



Barbie doll is the ultimate fashion icon, so of course she has the ultimate closet to hold all her clothes. This ultra-glamorous closet features plenty of places to store and display Barbie doll's trendy fashions and accessories - and even comes with fun, functional silver-colored hangers. Girls can show off shoes on the shelves, stash accessories in the sliding drawer, and hang dresses in the closet or on the closet doors. Plus, the pullout dressing rack helps Barbie decide what to wear next. 20+ pieces include Barbie fashions, shoes, purses, and hangers.
— David Stelzer, owner of Shananigans Toy Store in Baltimore, Md., told TDmonthly in a June 2015 survey that Barbie is their best-selling doll brand.
ToyDirectory Product ID#: 35392      (added 10/26/2012)
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MSRP: $24.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Collectibles
General Toys



Kids can enjoy hours of spooky fashion fun with Draculara, Clawdeen, and Frankie Stein from Monster High. These stylish dolls are dressed like characters from famous spooky tales.

Product Videos:
ToyDirectory Product ID#: 35250      (added 10/11/2012)
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MSRP: $39.99
Age Range: 5 and up
Specialty: No
Gender: Girls
Category: Dolls
Christmas
Collectibles



Barbie has returned to traditional holiday colors and is radiant in red. The Holiday Barbie 2012 Doll's strapless gown features rich layers in the uplifted skirt, with a red petticoat underneath, a red tulle layer adding volume and a rich brocade fabric on the dress. A sash tied around the waist produces an elegant bow with glitter detailing. A statement necklace and earrings, red nails and red lips complete the festive look. Launch date: 2012.
ToyDirectory Product ID#: 35101      (added 9/19/2012)
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MSRP: $72.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Dolls
Play Sets
Pretend Play



Barbie and her three sisters can take a magical trip on the Barbie Sisters Cruise Ship. While on the "water," the boat features a steering wheel and space for two lounge chairs on the upper deck. When the boat docks, the side panel opens up to reveal another deck, a fun swing that fits all four sisters and a grand buffet table. The back of the boat pulls out to reveal a fabulous pool that features two slides for racing. When the day in the sun is done, flip up the deck to reveal two beds for the sisters to slumber in. Dolls not included. Launch date: 2012.
ToyDirectory Product ID#: 35100      (added 9/19/2012)
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MSRP: $94.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Dolls
Play Houses
Play Sets



The howl-ways of Monster High are now alive with the Monster High High School Play Set that looks just like the infamous school. This fold-up set opens to reveal six play areas. Monster High dolls are not included. Launch date: 2012.
ToyDirectory Product ID#: 35098      (added 9/19/2012)
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MSRP: $84.99
Age Range: 8 and up
Specialty: No
Gender: Boys
Category: Remote Controlled
Cars
Vehicles - Small Toy



No terrain is too tough for the Terrain Twister vehicle. The possibilities for excitement are endless. The vehicle is equipped with pontoons sporting corkscrew-shaped treads rather than wheels that help this vehicle handle any environment. Children can conquer snow, water, dirt, grass and other tricky terrains to ride off into any adventure. Launch date: 2012.
ToyDirectory Product ID#: 35095      (added 9/19/2012)
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