The iCoaster combines sight, sound and speed with extreme magnetic force, high-tech design and ultra-cool physics. Each track features hidden magnets, causing the metal ball to move along the track performing stunts and passing through sensors to trigger a beat or song. Kids can build the suggested extreme coaster configurations and use the pre-included sounds, or use their imagination to build their own track and plug in their digital music players and use their own songs. This product is a winner of numerous awards, including a 2007 iParenting Media Award, Fall 2007 Parent’s Choice Award, 2007 National Parenting Center Seal of Approval Award and Parents Magazine Best Toys for the Holidays Award. “The iCoaster is the perfect toy to promote creativity, allowing kids to construct a visual and technological masterpiece,” Carine Sroujian of Mega Brands told TDmonthly. Launch date: September 2007.