Squirmles are incredible toy puppets who'll wiggle, jump, and squirm their way into everyone's hearts. All Squirmles Pets are packed in their own colorful sealed packages and come with their own storage/carrying cases for when not in use. Packaged, Tied, and Ready to Play.
— Marc Holcomb, owner of Toys & Co. in Greensboro, N.C., told TDmonthly in a September 2011 survey that they sell about 120 Squirmles each month. They have a display that features a video of the product.