Santa Dust is a magical potion used by children worldwide to help guide Santa and his reindeer to a child's door. Every child who believes in the magic of Christmas believes in the magic of Santa Dust. The hang tag reads: Hold your Santa Dust tight; sprinkle Christmas Eve when Santa takes flight! Santa Dust consists of oats, glitter and cinnamon. The oats and cinnamon are for the reindeer, and the sparkle let's Santa find children — where ever they are! "Santa Dust comes in a beautiful, red velvet pouch that resembles Santa's knapsack. Each pouch has a side loop to hang on a tree as a Christmas tree ornament and save for next Christmas. The pouch is a remembrance of the Christmas that was," Patricia Cardello, owner of PAC Jennic Inc., told TDmonthly. Launch date: May 18, 2008.