Koolby and Friends

These mini collectible designer figures each stand 2.5" high and come with a metal chain, making them usable as accessories for backpacks, bags, purses, key chains and more. The blind-box packaging is designed to encourage customers to be anxious to open the box and find out which figure they purchased. Each POS box contains three units of each Koolby design and two secret Monskey figures. "The affordable MSRP of $3.99 makes Koolby and Friends a great impulse buy item in the current economic climate where customers are looking to make every dollar stretch further," Co-founder Martin New of Saizon told TDmonthly. Launch date: March 2009.