In the award-winning game ItzaBitza, drawings truly come to life. Kids help their Sketchy by using Living Ink — a drawing recognition system — to draw one-of-a kind interactive objects that form the centerpiece of the game's action. They can draw a house and watch the character shrink to fit in the door, or draw flames and watch the rocket ship kids drew blast off. Since the environment is created through each player's personal drawings, the possibilities are endless. Awards: Dr. Toy's 100 Best Children's Products 2009; Creative Child Game of the Year Award; Parents’ Choice Gold Medal Award; Editor’s Choice and Gold Award from The Children’s Technology Review; 5-star review from USA Today; The Toy Man Seal of Approval, eco-Recognition Seal, Award of Excellence and eChoice Award; an Editor’s Choice Game Award from the Computer Times; and a “Best Tech for Kids” mention in BusinessWeek. Launch date: November 2008.