Pop Rocks are a powder candy that pop and fizz in your mouth. Developed by scientist William A. Mitchell in 1956, the popping candies feature tiny air pockets of carbonation As the candy melts in your mouth, the CO2 is released for a crackling feel in your mouth and popping noises you can hear. Strawberry flavor is sweet and tangy. Display box contains 36 packets.
— In an October 2011 survey about bestselling food and candy, Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly, "we don't typically sell food because it goes stale — but Pop Rocks do well."