Touted as the premier manipulative for spatial visualization and learning, this building block playset can be used to teach art, architecture, design, geometry and problem solving. It was voted a top-ten educational toy by NBC’s Today Show and is a winner of the Oppenheim Gold Award. Based on fundamental shapes of nature, these blocks work with existing magnetic "stick and ball" systems, yet have longer, more diversified play value. The line includes Pyra Puzzle, My First MagneBlocks, MagneBlocks Early Years, Buildex, and Gigantex. “Each of the nine unique block shapes have color-coded magnetic polarity, which can provide a challenge for solving specific shapes, or it can be used for purely abstract, creative construction, resulting in an addictive play quality for all ages,” Warren Scott Fentress, president of Geometix International, told TDmonthly. Launch date: 2005 (original); January 2007 (new block shapes and new packaging).