Eyela, the sublime one, is the last in the dynasty of the kings of the elves. She alone can save the land of the elves from doom. Launch date: May 2007.
— “Schleich historical and mythical figures do very well for us,” Tye Steinbach of Thinker Toys in Portland, Ore., told TDmonthly in May 2008.
— Over one-fifth of 55 retailers surveyed by TDmonthly in May 2008 named mythical action figures as a top seller.
— More than 23 percent of retailers named action figures by Schleich as best-sellers in their stores.