Each alarm makes the sound of the animal on the dial, so the dog barks, the frog ribbits and the butterfly kisses. Batteries are included. The product features a clear-box design with a "hear me" option that allows customers to hear the sound of the clock alarm sound inside the package. The product is 7" tall, with a 4"-diameter clock face. "Bright colors and clearly printed numbers make it fun for children to learn how to tell time," a representative of Streamline Inc. told TDmonthly. Launch date: 2007.