These magnetic travel playsets offer a variety of popular themes to appeal to children of all ages. Imaginative children will enjoy getting lost in a magnetic world of their choice. The flat packaging and product are easy to store in a backpack or can be left in the back seat of the car.
— “They have wonderful themes — pirate, princess, fairy, Mr. Potato Head,” said Diane Robinson, president and owner of Silly Goose Inc. in Essex, Mass.
— Mary Kiely, manager of Stellabella Toys in Cambridge, Mass., said, “Bob the Builder’s one of our favorites. We’ve had a lot of comments from customers — great for ages 3 and 4 and up. The USA map version is great for the older kids.”
— Five of 36 retailers agreed in spring 2007 that Imaginetics are best sellers in their stores. Retailers reported selling anywhere from 10 to 30 units each month.