TOY FRENZY! – Production Schedule

• Run article announcing Toy Frenzy! documentary in TDmonthly Magazine

• Recruit companies to be subjects at Toy Fair
• Make appointments with other companies to demo toys
• Interview New York camera/sound and postproduction crews for Toy Fair

• Announce finalist companies: Run article in TDmonthly promoting documentary, finalists and sponsors
• Recruit 3 to 5 specialty retailers for feedback at show

• Announce winning companies: Run article in TDmonthly promoting documentary, finalists and sponsors

• Prep all companies for Toy Fair appointments
• Get bios and product descriptions from winning companies and sponsors

• Send email blast to 27,800 retailers with announcement of winners and their products, plus summary of Toy Frenzy and sponsor profiles

• Run profile articles on winning companies and sponsors with product descriptions
• Finalize New York camera/sound crew

• Email blast to 27,800 retailers reminding them that we’ll be shooting at Toy Fair and would like their reactions to the show. Include short profile on sponsors.

• Meet with New York crew, shoot B roll and set-up with subject companies

• Follow subject companies, plus shoot toy demos at show

• First Toy Fair toy demo videos on TDmonthly go live. Also upload select videos to Google and YouTube; include sponsor names at tail of all videos
• Email blast to 27,800 retailers notifying of video uploads

• Balance of toy demo videos from Fair uploaded to TDmonthly, Google (selectively) and YouTube (selectively)

• First rough cut of doc completed
• Three short segments on each featured co. cut and uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos

• Second cut of doc completed
• Three new segments uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos

• Final cut of doc completed
• Film scored
• Three more segments on each featured co. cut and uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos

• Sound mix, titles, color correction and score completed
• Sponsors listed as co-producers at opening credits
• Broadcast-ready tapes made for festivals and TV

October 15 – January 2009

• Finished film sent out to national and international film and video festivals
• Select finished segments broadcast on web at TDmonthly, YouTube and Google; sponsor names at head of videos
• Broadcast-ready tapes offered to cable, public TV, etc.; sponsors listed as co-producers at opening credits
• Webcast segments on TDmonthly from November 2008 to February 2009 as promotion for Toy Fair 2009