TDmonthly Magazine!
April 2021 | Vol. XX - No. 4


Tools:


Mattel First-of-its-Kind, CarbonNeutral® Matchbox® Tesla Die-cast Vehicle Made from 99% Recycled



Mattel announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.



To illustrate these principles, Mattel is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral®*. The Matchbox Tesla Roadster will be available starting in 2022. The reimagined broader Matchbox brand includes new product lines and packaging that feature:

More environmentally friendly and innovative materials across vehicles, playsets and packaging Enhanced consumer recycling through product design and packaging labeling An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets “Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Roberto Stanichi, Global Head of Vehicles at Mattel. “Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”




Fans will see the Matchbox commitment realized through products with zero-plastic packaging, using Forest Stewardship Council® (FSC)-certified content in the paper and wood fiber materials, on shelf starting now. The first die-cast vehicle to have zero-plastic packaging includes the popular Matchbox Power Grabs® assortment featuring a variety of licensed and original 1:64 scale Matchbox die-cast vehicles, while an EV-themed five-pack is now available with a paper foam inner tray.

In addition to introducing zero-plastic packaging, Matchbox is promoting proper recycling and waste recovery. Designed for recyclability with recyclable parts, electronics in playsets are consolidated into a single, easily removable module to help make the local e-waste recycling process easier. How2Recycle labeling guides consumers on the proper disposal of packaging materials. Matchbox is also exploring ways to reduce energy use, carbon emissions and waste in operations, while delivering the same standard of excellence across Matchbox products. For more information on Matchbox sustainability commitments, you can visit: http://www.matchbox.com/sustainability/ *The Matchbox Tesla Roadsters have been certified CarbonNeutral® by Natural Capital Partners with carbon offset credits going towards preserving grasslands in Colorado and Montana.













THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

LEGO Star Wars - Resistance Troop Transporter
By LEGO
» More Information

Buildex John Deere Build N Play Model 7950 Deluxe Building Kit
By KIDS PREFERRED INC.
» More Information

LEGO Star Wars - First Order Snowspeeder
By LEGO
» More Information


Related Articles
·Mattel Creations Announces the Hot Wheels® x Gucci Cadillac Seville Celebrating Luxury Fashion House
(10/1/2021)
·JAKKS Pacific Launches New Toy Line This Week for Disney’s “Encanto”
(10/1/2021)
·Petco Debuts Expanded "Bootique" Collection and Tips for a Safe, Spooky Halloween
(9/1/2021)
·Michaels Acquired by Apollo
(3/1/2021)
·Betty Crocker with Barbie Dream Gap Project to Empower Girls
(3/1/2021)
·American Girl Celebrates 35 Years of Making Herstory and Empowering Girls
(5/1/2021)


Also See
·Fisher-Price Delivering Toot-ally Life Lessons with Adventure in All-New Animated Television Series
(10/1/2021)
·Moose Toys 2021: Mixies Magic Cauldron
(9/1/2021)
·Zulily Unveils Its Second Annual Top Toy List For 2021 Alongside America's Most Playful Cities
(9/1/2021)
·Diamond Comic Distributors announced in August the release of a pair two new Pop vinyl figures from
(9/1/2021)
·Mattel Creations Brings Shepard Fairey’s Street Art to Homes Through the UNO Artiste Series
(8/1/2021)
·Hasbro Completes Sale of eOne Music Business
(7/1/2021)
















Advertisement: