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  January 2003 | Vol. II - No. I


Monthly


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 · Real Retailer
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Mom

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Features

Internet Marketing and Retailing


While consumers haven't abandoned bricks-and-mortar retailers in favor of web-based purchasing, some dogged manufacturers and distributors in the toy industry have turned the Internet into a valuable business-to-business tool.
Full Story >>

Supplement: Do-it-Yourself Articles for E-newsletters

Shopping:
  
Online Toy Shopping Gaining Popularity
  
Do It eBay!

Tips: Even Small Businesses Can Benefit from an Internet Presence


Product Spotlight: Inventive Toys

Competition is Sooo 2002: New Games for the New Year


Product Summary: High-Flying Children’s Titles for Spring

Cool Company


Beyond the Boundaries of Business as Usual
By Kris Decker


Each year, Kent Blackford and Daniel Coffman of Cool Stuff for Kids from Far Away (coolkidstoys.com) travel to Bali to acquire the unique handcrafted toys sold on their website...


Real Retailer
 


At AreYouGame.com, the Customer Always Wins

By Kris Decker

At the offices of Internet retailer AreYouGame.com, it’s not unusual to find employees immersed in the rules of Stratego, or see a jigsaw puzzle coming together in the customer service department...

ToyFair

Toy Fair Events:
   
Revised TOY FAIR™ Date And Show Hours Closing For 2003 Event

Toy Fair Seminar:
    Special Toys for Special Kids: An Untouched Market

Toy of the Year Awards:
    Cast Your Vote for 2002 "People's Choice Toy of the Year"

ToyFair Preview & Highlights:

    Click Here to View ToyFair Preview & Highlights


Design Inspiration

Designer profile: Maria Cordeiro

By Jeremy Loudenback and Rachana Rathi


It’s never too late to pursue your dreams of teaching kids important lessons though art, according to designer Maria Cordeiro...


Commentary

The ToyDirectory Mom:
By Jodi M. Webb


The List
As I hang the new calendar, vacuum up the fallen evergreen needles and snack on the few remaining Holiday cookies, I realize it is time to update The List...



The New, the Hot and the Unusual


Jungle Fever: OWI’s Newest Robot Creation Goes Back to Nature
By Jeremy Loudenback
 
OWI’s newest creation, the Jungle Robot, gives kids the opportunity to explore the expanding world of robotics via nature’s design... Full Text

Dig it Up! from Spring International
By Jeremy Loudenback
When Spring International owner K.C. Tong returned to New York earlier this year, customs officials found a collection of old bones in his possession and immediately accused him of smuggling... Full Text


Talk to the Hand: Morphing Marty and Maggie Keep it Fresh
By Jodi M. Webb
Manhattan Toy has won many awards for their children’s puppets, and now they’ve improved on an old favorite: Morphing Marty... Full Text




 


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Retailer Survey

December
Survey:


Compared to 2001, how have your sales been so far for 2002?
25% Up
25% Down
42% About the same
8% In the toilet

Do you believe the "recession" affected your sales in 2002?
51% Yes
33% No
8% Don't know
8% Ask me in January

Do you believe the recession will continue through 2003?
25% Yes
17% No
41% Maybe
17% Who am I? Alan Greenspan?

How confident are you that the present administration can put the economy back on track?
8% Very confident
33% Somewhat confident
51% Not confident
8% See you at the bread line

Do you believe the Toy Industry has fared better or worse than the economy as a whole?
17% Better
25% Worse
50% About the same
8% You call my 300 sq. ft. an industry?

How confident are you about your business's prospects for the coming year?
25% Very confident
58% Optimistic
17% Guarded optimism
0% We're doomed
   

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