Hairy is the star of Xeko Mission: Madagascar, the award-winning animal trading card game. This 5" hairy-eared dwarf lemur from Madagascar is made from earth-friendly organic cotton and soy-based fabric, features an 8" tail, and is roughly the size of a real hairy-eared dwarf lemur, one of the most endangered lemurs in the world. The Xeko Pals line of quality plush toys is designed to delight toy lovers while raising awareness of endangered species and raising money for global conservation efforts. Hairy is “the ‘green’ gift of the year!” Mark Gross, director of marketing for Matter Group, told TDmonthly. Launch date: February 12, 2007.