This game features a word board and letter cards that include letters for the complete alphabet with extra vowels and consonants. A child or teacher selects letter cards from the back to spell a word. To play, a child tosses the die to determine which color card can be turned to reveal a letter, and then has a chance to guess the word, playing until a word is guessed correctly. The game teaches children to mentally complete words with only partial information — an important reading sub-skill for developing word recognition and reading speed. Tag Toys are “unique and they can't be found in the mass market stores,” CFO Barbara Villafana told TDmonthly. Launch date: 2006.