This gift set includes the 11”-tall handmade SoftSculpt plush toy of Rollo, made by award-winning designers at Furry Tails LLC, as well as a full-color book called “Bedtime With Rollo the NightSpryte,” a tale written by professional screenwriters David and Seth Bier. “Rollo and the NightSprytes are the first and only characters specifically created to help children overcome the common bedtime fear of monsters. The gift set is ideal for the specialty toy market because the problem [bedtime fears] is timeless and quite prevalent in society; it's actually a normal, healthy stage of development,” Seth told TDmonthly. Launch date: February 11, 2007.