POP ROCKS® Chocolate is packaged in an 18-count display with 20 displays per case. America’s favorite popping candy has combined the patented popping properties that only POP ROCKS possess with rich milk chocolate. Giving the chocolate a real kick, POP ROCKS Chocolate is sure to be a hit with young and old candy lovers alike. Launch date: November 2006.
—“POP ROCKS, one of the most popular and energy-packed candy brands for more than three decades, has once again created a distinctive confection that offers both a scrumptious candy treat and the promise of a unique experience with tons of enjoyment,” stated Jeffrey Assisi, public relations rep for Pop Rocks.