This designer-set features a mannequin, sewing materials, a sketch book, yards of fabric, a swatch booklet, trims, a satin dress form, a garment bag and a design manual. Kids can decorate the dress included or create their own dream designs. “This product taps into the energy generated by television shows, such as ‘Project Runway,’ and excites tweens to try out their fashion design skills. The thoughtfulness that went into the selection of materials in the kit makes it ideal for the specialty market,” Lisa Ritchey of Faber-Castell told TDmonthly. Launch date: May 2007.
— Terry Meyers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly that her store “sells several dozen” of this item each month.
— “They're all inclusive and that's attractive to customers because they don't need to go out and buy a whole bunch of other supplies,” said John Goehring, owner of The Toyworks in Santa Rosa, Calif., of his top-selling Creativity for Kids crafts in late 2008.
— Thirteen percent of 44 retailers listed fashion-related kits as top-selling crafts in fall 2008.