The Shrunks Family is dedicated to helping kids overcome their fears — of the dark, of what's under the bed, of strange sounds in the night — so that they can sleep peacefully. The line includes a set of tools in sleek white design with accent colors: Mist'r Calming Spray, Blow'r Whistle; Yell'r Blowhorn; See'r Flashlight; and Big'r Magnifier. Kids can use these to help make their fears go away. Also in the line is a Shrunks airbed made with phthalate-free PVC material and a collection of plush characters called Ududolls that each have a different fear.