The Scrunch Bottle Bib is a revolutionary way to protect infants from spillage during bottle feeding. Catching the drips and spills that traditional bibs leave behind, the Scrunch Bottle Bib attaches to the bottle instead of the infant and catches spills before they reach the tender neck area. "It is made of the softest materials and is 100-percent cotton and machine washable. The Scrunch Bottle Bib extends and gently molds onto the infant's chin, requiring no holding or assistance," CEO Jennifer Edison of Wee Baby, Inc. told TDmonthly. Launch date: September 2008.