Kimochis are small pillows with a feeling (happy, sad, silly, brave) printed on one side and a corresponding facial expression on the other. Each Kimochis plush character comes with a set of three feelings and a How-To Kimochis Feel Guide. The characters have a special pocket where kids can store their "Kimochis" — of feelings. Using the characters and their Kimochis, kids can get in touch with their emotions through puppetry and play. "Getting back to the basics by playing and communicating with Kimochis is a simple, yet powerful way to teach children how to: be aware of feelings, choose how to communicate in emotional moments, and redo mistakes. Children will be drawn to the fun, adorable, accessible characters. Parents will be drawn to the high-quality craftsmanship and the valuable educational content," Associate Susan Schroeder of Plushy Feely Corp. told TDmonthly. Launch date: August 2008.
— Amy of Coffee with the Mrs. reported that her son “loves his Kimochi Cloud doll and is already starting to use more words about feelings since he got the doll.” He has even improved his reading by identifying the words printed on the emotions.
—    Take It From Me’s Kristin used the emotions of her daughter’s Kimochi to help her deal with the complex emotions she was feeling about a recent move. The Kimochis were so successful, Kristin said, that: “Now every time my daughter starts to get upset, I refer to the Kimochis and looking for what she feels helps her to calm down and relax.”
Awards:   Dr. Toy 100 Best Children's Products - 2010