Designed for children who are accustomed to saying, "Five more minutes, please," or interpret "right now" to mean at the commercial break, The My Time Activities Timer helps children complete tasks in a timely manner, self-monitor their leisure activities, and take more responsibility to manage their time. Features include Main Activity icon buttons (TV Time, Video Game Time, Computer Time) and a customizable interchangeable button (far right button on timer). The timer is easy to set up and use, and comes with instructions for pre-programming. "This product is ideal for children who need that extra help to limit their exposure to too much TV, video games and computer time, but also encourages [them] to spend more time reading, practicing music [and] doing physical activities," Veronique Bella, owner of My TIme Timer LLC, told TDmonthly. The timer requires 2 AAA batteries. It received a 2008 Seal of Approval from The National Parenting Center. Launch date: 2008.