With the Pretend & Play Birthday Set, kids can design custom invitations for special guests, and decorate the cake and three presents. The five cake pieces feature candles numbered one to five to help with counting. Also included is a birthday crown, a pretend camera, birthday cards and more. "It encourages creativity through the design of invitations and cake decorations to number play with the numbered candles and cake slices," Nancy Davies, group account director for Salmon Borre Group, told TDmonthly. Launch date: February 15, 2009.