Encouraging equal portions of creativity and pampering, Alex's Spiffy Spa kit contains ingredients for an opulent afternoon pedicure. Including three bottles of kid-friendly nail polish in assorted colors, two toe separators, a nail file and more than 100 nail stickers, young girls have plenty of options to match their toes to any summer fashion they might fancy. Also in the kit, a pair of super-soft slippers awaits accessorizing with 30 pre-cut felt shapes that slip over already-applied buttons. Spiffy Spa is available with two different sizes of slippers. The small is suitable for ages 6 to 8; the large is suitable for ages 8 to 10.  
― “Right now, it's one called the Spiffy Spa, from Alex,” Steve Banducci, owner of Games Unlimited in Danville, Calif., told TDmonthly of his best-selling gift for girls in June 2009.
― “Spa kits by Alex do well,” said Donna Schwedler, manager of Treasured Child in La Grange, Ky., said in summer 2009.
― In June 2009, six of 47 retailers named Alex craft kits as a best seller for girls.