Part of the hands-on line of Silly Sam & Friends talking role-play toys, this is a shape sorter with personality. Kids press on his nose or push the front door to insert something and let him talk. There are four shapes, each with a different color and representing a different material to recycle. There are two modes of play. This product is not in the mass market, according to Kelly Christensen, Director of Sales, Kidz Delight. Launch date: May 15, 2010.