The Chicka Chicka Boom Boom playmat includes three letters (A-B-C) stuffed to add soft padding for babies. The "A" has plastic rings, "B" hides a mirror under the flap and "C" has ribbons. The tree top has crinkle leaves and a coconut teether in a pocket. "Baby will love this bright and colorful, Chicka Chicka Boom Boom-themed playmat. It has a lot of fun features and is super soft," Julie Flann, Manager of Marketing & Sales, Manhattan Toy, told TDmonthly. Launch date: 2010.