Brand New World lets little heroes come to life as they act out rescue fantasies. This award-winning series of dress up items encourages children to explore the professional world.

- The manufacturer designed this product to promote the ultimate in child safety and durability while maintaining a realistic appeal.
- It was awarded Director’s Choice Recognition by Early Childhood News Awards.
- The Fireman is the top selling item in this line according to Kathy Palker, vice president of Sales & Marketing at Brand New World.