Bella Sara is a new collectible/trading card game targeted for girls. Each blister-packed card pack contains five horse cards, with a total of 45 images in the first Bella Sara card set. Horse cards will show an image of a horse, with a brief, uplifting saying under the image, such as “Beauty Comes from Within”. Four of the horses in the first set will be "iconic" characters, for which foil versions will be produced. A rarity scheme will be adopted by Hidden City for the U.S. release. There also will be a corresponding Bella Sara Web site, where girls will be able to nurture their virtual horses, play games and explore the virtual world. Launch date: Fall 2006.