Miuchiz are digital, interactive companions that children can customize, personalize, and stylize. They can be plugged into a computer and entered into an online community, and feature color screens and voice activation. Varieties include MIUCHIZ Bratz Babyz (fashion play), MIUCHIZ Bratz Pawz (adventure in gaming), and MIUCHIZ Monsterz (battles). This toy includes 3 AAA batteries and was named one of the Top 100 Best Children’s Products of 2006 by Dr. Toy. MGA Entertainment Public Relations Coordinator Reagan Holmes told TDmonthly that “In this interactive online realm, you can meet up with old friends or make new ones while loving and playing with your character.” Launch date:  August 15, 2006.