THE ORIGINAL MOJ MOJ CRUNCH: Each Moj Moj Crunch packaging contains 1 adorable character filled with unique textures such as sand, beads, glitter or foam! They're so soft, so cute... So Moj! MYSTERY PACKAGING: You won't know which character you got, until you open the mystery package! Can you find the rare and ultra-rare characters? PRESS, SQUEEZE & STRETCH: Made from soft, stretchy material, these squishy toys offer a satisfying tactile sensation, ideal for stress and anxiety relief. GIFT IDEAS: These squishies are great for kids party favor and gift bags, Easter basket stuffers, classroom rewards and prizes, treasure boxes, Christmas stockings and more! COLLECT THEM ALL: Series 1 includes 12 unique characters to display, share and trade with friends! MORE MOJ MOJ: Moj Moj is available in 3 other form factors - Squish, Bubbles and Pop! Each offering a different tactile experience.

NEW RELEASE: October 2024 MAKE IT MINI SPA: Come Relax in the Miniverse. MGA's Miniverse is the ORIGINAL mini collectible that you can MAKE, SET, & DISPLAY. UNBOX IT: Each ball comes with REAL mini "ingredients" and accessories to make your own mini versions of your favorite spa themed items. Each package is a SURPRISE so you won't know which mini you have until you unbox it! MAKE IT: Take the contents of your package and follow the instructions to make your Make It Mini Spa item! DISPLAY IT: Each ball capsule turns into a mini bath tub with a caddy that you can display your minis on. USE IT: All Make It Mini Spa items ACTUALLY WORK! Drop your bath bomb in water and watch it fizz, wash your hands with your mini soap, or exfoliate with your mini sugar scrub! SCENTED: Each Mini Spa item is uniquely scented! COLLECT THEM ALL: Collect all the Make It Mini Spa Minis! Visit the MGA's Miniverse Store to shop and learn more about all the MAKE IT creations you can MAKE & COLLECT! If it’s not MGA's Miniverse, then it’s not MGA's Miniverse!

MAKE IT MINI LIFESTYLE SERIES 2: MGA's Miniverse is THE Lifestyle! Get ready for all-new DIY Make It Mini Lifestyle Series 2 items to mold, set, display, and collect! UNBOX IT: Each ball comes with realistic mini items to mold your own mini replicas of your favorite lifestyle and home decor pieces! From candles, to teacups, to teapots, each package is a SURPRISE so you won't know which mini you have until you unbox it! MAKE IT: Compare the contents of your package with the included collector's guide to see which mini you have. Use the provided items and molds and follow the instructions on the back to make your mini. SET IT: Once you've finished molding your mini, set your replica under the sun or a 365nm UV Light until the resin has hardened. Once it's set, you've got a collectible ready for display! DISPLAY IT: Our MGA's Miniverse Lifestyle Capsules double as display cases for your minis. Simply place your mini on the capsule's shelf and admire your collection! HUNT: Hunt for the matching tea cups and tea pots in the series! COLLECT THEM ALL: Collect all the Make It Mini Lifestyle Series 2 minis! Visit the MGA's Miniverse Store to shop and learn more about all the MAKE IT MINI creations you can collect! DISCLAIMER: ALL Ingredients are NOT edible and do include resin play. Not suitable for kids under 8 years of age.

3 WAYS TO PLAY: Pull it! Reveal it! Squish it! SURPRISE CHARACTER REVEAL: Pull the outer layer of both of your Fluffie Stuffiez Minis to reveal your surprise character underneath! Who will you get? INTERACTIVE PLAY: Experience a fun interactive activity by pulling the soft fluff off your Fluffie Stuffiez Minis to reveal your surprise squishable character! CREATIVITY & DIY: Get creative with the different ways you pull your fluff -there are so many ways to uniquely customize as you pull and reveal! TACTILE PLAY: The irresistible squishy feeling that emerges after revealing the fluff makes for an engaging tactile experience-you won't want to stop squishing once you start! 3-IN-1 COLLECTIBLE MINI: Each Fluffie Stuffiez brings the joys of Unboxing, Collectability, and Fidget fun! COLLECT THEM ALL: So many cute, squishy characters to collect- You may even receive the ultra rare, fuzzy bear! INCLUDES: 2 Fluffie Stuffiez Squishables and removeable clip-on. FOR KIDS AGES 4 AND UP – Kids ages 4 years old and up will love playing with all of these super cute characters!

SOOO MANY, SOOO MINI! Find your favorite L.O.L. Surprise! Lil Sisters with a mega upgrade in mini size! Even their mini L.O.L. Surprise ball looks like it did in Series 1 and beyond UNBOX AGAIN AND AGAIN: Each Sooo Mini! L.O.L. Surprise Lil Sisters has a mini L.O.L. Surprise ball for EVEN MORE unboxing than ever before! 5 SURPRISES: (1) Sooo Mini! L.O.L. Surprise! Lil Sisters Doll; (2) Shoes; (3) Charm; (4) Mini LOL Ball Unboxing; (5) Color Change Surprise WATER SURPRISE: Feed or bathe your Lil Sister for a water surprise! Will she spit, cry, or tinkle? COLLECT THEM ALL: Collect all 12 Sooo Mini! L.O.L. Surprise Lil Sisters!

Made in the USA. The Little Tikes Company is located in the heartland of America. ADORABLE CHILDREN GIFT: Sized right for younger children, this indoor/outdoor table “unlocks” and folds for portability or storage; This picnic table set is a perfect present for your kid's birthday, Christmas UTILIZE CENTER HOLE: Stay and Play longer outside by adding an umbrella (not included); Give your child a space of their own in your backyard to eat, play, and relax with this picnic table set EASY TO INSTALL: No tools are required to set it up or take it down; Snaps together easily without tools, folds flat when disassembled to store in a garage, closet, or shed 4 SEATS FOR SHARING: Your kids can share their happy time with friends together No worry about a sudden shower; The umbrella is also removable to enjoy the sunshine.;The recommended age is 18 months to 5 years PICNIC TABLE FOR ALL OCCASION: Kids can use this table as a picnic table, craft table, snack table, or game table; it sets up and folds down in a snap for storing; Wipe with a damp cloth to clean

MAKE IT MINI SPRING: Hop into Spring with the all-new Make It Mini Spring Series! Make, set, display, and collect your way through a fresh collection of Spring themed minis. UNBOX IT: Each ball bursts with mini springtime surprises – from Deviled Eggs to a Bunny Cake. Sprout some fun with each unboxing and see which mini you get! MAKE IT: Match your “ingredients” with the collector's guide to see which spring mini you've unwrapped. Follow the included recipe card to assemble your mini replica. SET IT: After you've crafted your mini creation, set it under the sun or use a 365nm UV light to harden the resin. Once set, your mini masterpiece is ready to display! DISPLAY IT: There are 3 unique Spring themed tables to collect in this pack. COLLECT THEM ALL: There are 3 possible minis to collect in this pack: Deviled Eggs, Bunny Cake, and Milkshakes! *NOT ALL MINIS ARE GUARANTEED IN THIS PACK. DUPLICATES MAY BE INCLUDED. DISCLAIMER: All ingredients are NOT edible and include resin play. Not suitable for kids under 8 years of age.

SPLASH WITH BLUEY – This water table’s fun design encourages social and imaginative playtime where multiple kids can have fun together for hours. Its Bluey-themed accessories encourage imaginative play and a fun sensory experience with water and sand (not included). DETAILED LAYOUT – This table is intricately designed with special details to enhance children’s playtime experience. The outer ring forms a fun “Lazy River” for kids to splash and play with, and the inner triangular cavity is perfect for holding sand or more water. The table also features two cascading pools, a tipping bucket, and a water funnel with spinning gears. BLUEY & FRIENDS – Features four Bluey characters that easily float in the Lazy River. Kids can play with Bluey, Bandit, Chili, and Bingo in the water and sand. 2-IN-1 DESIGN: The detachable legs on this 2-in-1 water table allow for an easy switch between table and floor play. EASY TO CLEAN & STORE – Functional drains and drain plugs allow for easy cleaning. The table also includes a secure cover, and its small size assists with easy storage. 6 DETAILED ACCESSORIES – This outdoor water play set includes the water table, four floating Bluey characters, crab sand cast, alligator sand cast, sand shovel, and fill cup. IMAGINATIVE OUTDOOR PLAY – This water table set makes an ideal gift for kids ages 1-6 years. Ages 1-6 Years Made in the USA. The Little Tikes Company is located in the heartland of America.

MAKE IT MINI CAFE: All your favorite foods now in mini form! MGA's Miniverse is the ORIGINAL mini collectible that you can MAKE, SET, & DISPLAY. UNBOX IT: Each ball comes with realistic mini "ingredients" and accessories to make your own mini replicas of your favorite snacks and desserts! Each package is a SURPRISE so you won't know which mini you have until you unbox it! MAKE IT: Compare the contents of your package with the included collector's guide, to see which mini you have. Follow the "recipe" card on the back to make your mini. SET IT: Once you've finished making your mini, set your replica under the sun or a 365nm UV Light until the resin has hardened. Once it's set, you've got a collectible ready for display! DISPLAY IT: Set your Miniverse collectible in your capsule that doubles as a display!

MAKE IT MINI POTIONS: Harry Potter x MGA's Miniverse! All new DIY Make It Mini Potions replicas to make, set, display, and collect! UNBOX IT: Each ball comes with realistic mini "ingredients" and accessories to make your own mini replicas of your favorite potions from the Harry Potter film series! From Skele-Gro, to Amortentia, to Polyjuice! Each package is a SURPRISE so you won't know which mini potion replica you have until you unbox it! MAKE IT: Compare the contents of your package with the included collector's guide, to see which mini you have. Follow the instruction card on the back of the collector's guide to make your mini. SET IT: Once you've finished creating your mini potion replica, set your mini in any UV light (e.g. the sun) until the resin has hardened. Once it's set, you've got a mini potion collectible ready for display! DISPLAY IT: The ball that your mini comes in turns into a replica potion bottle that fits the mini table that comes in it, to display your minis!

COLOR CHANGE TAIL: Get ready to make a splash with the adorable L.O.L. Surprise! Mermaids! Baby Sisters with color change tails! Once your Baby Sisters dolls are dressed in their stunning Mermaids tails, dip them in cold water to reveal a gorgeous color change! DISCOVER WHAT’S INSIDE?!: Discover what’s inside with fun mermaid-themed accessories. REUSABLE PACKAGING: Show your Mermaids Baby Sisters dolls off and carry them around in their L.O.L. ball, which doubles as a clamshell display for your cute mermaids! COLLECT THEM ALL: Collect all 8 LOL Surprise Mermaids Baby Sisters and round out a world of play with their big sisters in the LOL Surprise Mermaids Tots collection, where you can Make A Mermaid Tail for your doll, and Mermaids Tweens, 4 NEW fashion dolls including beautiful color-changing mermaid tails! Mix and match accessories to create amazing new outfits for all your L.O.L. Tot BFFs.

BUBBLES BUBBLES EVERYWHERE: Introducing L.O.L. Surprise Bubble Surprise! These Lil Sisters are ready to swim in a sea of colorful bubbles that YOU create! 1 STEP TO BUBBLE PARTY: Simply pour water into the top of your ball and watch as the bubble reaction changes color and reveals your own collectible Lil Sister and surprises! SPARKLY, SHIMMERING DETAILS: Each baby sis has a unique style with shimmering, sparkly details and accessories WATER SURPRISE: Find Lil Swan Star and bathe her in cold water to see her color change! o WARM WATER: Use warm water (98°F) for best results! COLLECT THEM ALL: Collect all 12 L.O.L. Surprise Bubble Surprise Lil Sisters for the ultimate bubble party!

3 STORIES & 1 CHARACTER - Includes 3 stories and 1 character that adds light effects in nightlight mode. BRING STORYTIME TO LIFE - Use with Story Dream Machine to watch, listen, and read along to stories as they shine bright on the wall. READ ALONG – Develops beginning reading skills and word recognition as children see words projected and hear a narrator read them a story. EXPAND YOUR COLLECTION – Grow your library with additional story collections (each sold separately). STAY TUNED – Check back for the launch of new stories and content.

BRING STORYTIME TO LIFE - Watch, listen, and read along to stories like The Poky Little Puppy, as they shine bright on the wall. Colorful lights and sound effects help each story magically unfold. INCLUDES 3 STORIES & 1 CHARACTER - Enjoy 3 Little Golden Book stories: The Poky Little Puppy, Tawny Scrawny Lion, and The Saggy Baggy Elephant. The Poky Little Puppy character adds light effects in nightlight mode. SLEEP & DREAM – Doubles as a white noise nightlight to help your child fall fast asleep. Choose from 5 different sounds. READ ALONG – Develops beginning reading skills and word recognition as children see words projected and hear a narrator read them a story. EASY-TO-USE & STORE – Change the volume, fast forward or rewind the story easily with the simple, kid-friendly controls. Store cartridges in the slots on the side of the projector.

Unbox 8 surprises, including a sparkly doll with black light surprises with glitter doll is a new character.
Shine the included black light on your doll to reveal black light surprises.
 

Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!

Viviana™ and Valentina™ are Vi and Va™! Two sisters and best friends with their cousins, Felicia™ and Roxxi™. Every day is an adventure and a reason to celebrate the bond of family and friendship.

The interactive Lalaloopsy Silly Hair Star Doll set comes with 6 removable hairstyles that play 6 different songs when placed on Harmony's head. Simply mount her on the dancing stage, press her chest, and watch as she sings, grooves and spins her hair around. Includes 1 doll, 1 stage, 6 hairpieces, 1 rattling pet cat and 1 poster.

The iTikes Map and companion app are jam-packed with great content. The map comes with a smart-pen that recognizes images on the map. Through the eyes of the iDevice camera and technology of Augmented Reality, the map virtually turns into a lifelike playground. Compatible with all iDevices.
Awards: 2012 Dr. Toy 100 Best Toys

Una Verse has a body filled with floating glitter in water. She has white hair with blue streaks and glitter eyes with planet icon, spiral antennas and glitter eyelashes. Includes pet and a glow-in-the dark doll stand, and the package handle becomes an antenna headband.

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Kids can play and explore with their mini lalaloopsy dolls in this Mini Lalaloopsy Treehouse Playset as they climb, swing, and pretend in their very own treehouse. This fun hangout includes lots of fun activities, 2 exclusive Lalaloopsy Dolls, 2 Pets, and lots of accessories.
— As of 10/18/2011 this product had 3 out of 5 stars from 11 reviews on ToysRUs.com. Pros: Cute; collectible; lots of details. Cons: Poorly made; expensive.

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These Lalaloopsy have silly hair that bends every which way. Now kids can style their Lalaloopsy doll's hair and their pet's tail too. Includes fun hair styling brush, 4 clips and 6 hair beads. Pet has matching bendable tail.
— As of 10/10/2011 this product had 4.8 out of 5 stars from 4 reviews on ToysRUs.com.

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The Bitty Buttons are rag dolls that magically come to life, taking on the personalities of the fabrics used to make them. This Bitty Button Doll lives in a colorful, silly world full of magic. Tippy Tumblelina was sewn from a Ballerina's Tutu; she's a girly girl who loves being on stage even though she falls off it every once in a while. Includes pet swan. Full articulated head arms and legs. Shoes and clothes can be removed for fashion play.

Kachooz are an all new collectible line of unique and furry pencil toppers that come with different hair textures and colors. Launching with 36 new characters consisting of 20 different kinds of creatures, Kachooz!™ live in six little groups –  tiny tribe clusters they call Moops. The Moops are Nervous, 2Faced, Highlights, Mohawk, and Punk. Come in packs of two or four.

This durable miniature ferris wheel really spins the Lalaloopsy doll sitting in the swinging teacup seat. This colorful set comes with one Lalaloopsy figurine but can fit up to four. As of 1.06.2011 this product was listed as a best seller in the Dolls & Stuffed Animals category on Toysrus.com. Pros: Colorful; Encourages imaginative play. Cons: Can be difficult for small children to position pieces.