The Hello Kitty clear vinyl backpack is for kids who need to have everything in plain sight without opening the bag. The clear front pocket allows for easy viewing and access to smaller supplies. The backpack measures 14.25" x 11.75" x 4.25".
— “I don’t do school supplies but the closest would probably be Sanrio: Hello Kitty — things for back to school and some backpacks," said Peter Scott, owner of Perfect Toy in Avon, Conn. He told TDmonthly he sells about 100 units a month of Sanrio year round.
— Six of 45 retailers said in summer 2007 that Sanrio is among the bestsellers in school supplies, with the Hello Kitty line being most prominent.
— "As unfortunate as it is, the clear backpack is extremely important because of safety issues in schools today. This one is easy for kids and parents to agree upon," said Andrea Sobel, vice president of marketing at Sanrio.

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

Celebrating 40 years of this fan-favorite contest, the Sanrio Character Ranking Awards is one of the most anticipated events of the year! These kawaii embroidered mascot keychains spell out the name of your #1 character and easily spruce up your purse, tote, or set of keys.

In honor of the 40th Anniversary Sanrio Character Ranking Awards, your favorite characters join in on the fun with a mini-me version of themselves! An expressive thought bubble and a winking expression show the sheer joy and excitement when hugging a pint-sized version tightly!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

Celebrating 40 years of this fan-favorite contest, the Sanrio Character Ranking Awards is one of the most anticipated events of the year! These kawaii embroidered mascot keychains spell out the name of your #1 character and easily spruce up your purse, tote, or set of keys.

In honor of the 40th Anniversary Sanrio Character Ranking Awards, your favorite characters join in on the fun with a mini-me version of themselves! An expressive thought bubble and a winking expression show the sheer joy and excitement when hugging a pint-sized version tightly!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!

I’ll adore you with all my heart! Clip this adorable plush mascot to a bag or tote and even use it as decor. The colorful clip attachment is shaped like a heart, sure to bring a smile every time you catch a glance!