Wooly the Sleep Sheep is the newest addition to the Warm Buddy family. Every Warm Buddy plush animal comes with a removable inner heat pack that can be warmed in the microwave. Wooly is the perfect bedtime companion, as his gentle heat calms children and helps them sleep. A large size (MSRP: $34.95) is also available. “We pride ourselves on creating the highest quality and cutest warm-up plush animals available,” Jason Cave of Warm Buddy Co. told TDmonthly. Launch date: August 2007.

Beary was inspired by the Spirit Bear of British Columbia, and comes with a removable inner heat pack that can be warmed in the microwave. Beary comes in two sizes with three color options. Baby Beary, the smaller, has an MSRP of $24.95. Proceeds from the sale of all Beary the Bears go to bear rehabilitation centers. Launch date: August 2007.
— At Canadian Parents, Joyce reported that Beary the Bear has become a bonding tool for her daughter and granddaughter. Cuddling the warm bear helps her fussy granddaughter quiet down for bedtime.
— Lena of Listen to Lena highlighted the bear’s fine sewing detail, natural heat/cool pack and soft snuggliness even with the pack inserted. Her testing revealed that when heated, the bear “cooled off completely in less than one hour, thereby eliminating the fear of child overheating.”