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ToyDirectory� - Brain Food Thinking Putty from FAT BRAIN TOY CO.,
Brain Food Thinking Putty
From: FAT BRAIN TOY CO.

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Wholesale Price: $9
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AVRG: $15.00
Age Range: 3 and up
Launch Date: May 2008
Gender: Boys And Girls
Category: Creative Activities
School Supplies
Novelties
 
The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.

Featured in:July Staff Picks (7/1/2008)
Watch Novelty Toys (7/1/2008)
ToyDirectory Product ID#: 19016      (added 5/22/2008)

Below these ads, you'll find other products by FAT BRAIN TOY CO.

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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
ToyDirectory Product ID#: 55239      (added 8/20/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
ToyDirectory Product ID#: 55240      (added 8/20/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
ToyDirectory Product ID#: 55242      (added 8/20/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
ToyDirectory Product ID#: 55241      (added 8/20/2025)
.

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AVRG: $14.95
Gender: Boys And Girls
Category: Travel
Fidget Rings
Brain Teasers
 
The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
Online Review Summaries:
Things to Keep in Mind
No common negative themes were discernible from the provided review content.
Why You'll Like It
The toy quickly captures children's attention and provides immediate engagement, with multiple children showing interest, indicating its suitability and appeal as a travel companion.
ToyDirectory Product ID#: 54549      (added 7/9/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
Online Review Summaries:
Things to Keep in Mind
A common issue reported by users is the toy's durability, with instances of it breaking or components detaching within a short timeframe after purchase. Some feedback also indicates a narrow age appeal, finding it potentially too challenging for the youngest toddlers or quickly losing the interest of older children.
Why You'll Like It
The toy is frequently noted for engaging toddlers and young children, often around 18 months to 3 years, and for supporting the development of fine motor skills, including the pincer grasp. Its design is typically described as colorful, appropriately sized for small hands, and portable.
ToyDirectory Product ID#: 53622      (added 7/8/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
Online Review Summaries:
Things to Keep in Mind
Some reviewers noted concerns about the toy's long-term durability, with silicone parts potentially detaching after a few months of use, which raises a safety concern. Furthermore, a few children reportedly showed limited interest in the toy.
Why You'll Like It
The toy is generally found to be highly engaging for babies, offering lasting interest through its stacking and unstacking features. Its nestable design is also appreciated for making storage and travel convenient.
ToyDirectory Product ID#: 53540      (added 7/8/2025)
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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
ToyDirectory Product ID#: 53600      (added 7/8/2025)
.

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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
Online Review Summaries:
Things to Keep in Mind
Some parents noted that the popping action isn't always consistent, with several mentioning a lack of sound or stiffness, especially when pushed from one side. This can make it less stimulating for some children, leading to perceptions of it being unengaging or not meeting expectations for the price.
Why You'll Like It
The toy is frequently praised for its engaging and satisfying popping action, which captivates children and offers a calming sensory experience. Many users also highlight its durable construction and potential for early learning.
ToyDirectory Product ID#: 53621      (added 7/8/2025)
.

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The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.
Online Review Summaries:
Things to Keep in Mind
A common concern among buyers is the toy's smaller-than-expected size, which often leads to the perception that it is overpriced for what it is. Additionally, there are recurring reports of durability issues, with some units breaking or tearing shortly after purchase, alongside frequent complaints about receiving only one item when a pack was implied or receiving an unselected or incorrect color.
Why You'll Like It
Many users find the Simpl Dimpl to be an effective, portable, and discreet fidget or stimming tool, providing satisfying sensory feedback that can help with anxiety and focus. Its pleasant texture and ease of carry are frequently highlighted.
ToyDirectory Product ID#: 53460      (added 7/8/2025)
.

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