Kids can rock the house with this simple rocker solution that epitomizes “play potential." It can be used as a speeding motorcycle, a galloping horse or even a balance beam. The open-ended design allows kids to bring their imagination to life and create an experience all their own. Its large size allows for two kids to grab a hold and take off. It is constructed from durable molded ply as strong as the log that inspired it. It's a "new-school version of an old-school classic ... the teeter totter," General Manager Matt Genova of 10 Grain told TDmonthly. Launch date: December 2007.

The URoll is the perfect size for little racers. It boasts a cantilevered seat strong enough for dad and mom, and the floating form creates a dynamic toy car that lets junior cruise in style. With an incredible turning radius, it’s agile enough for small spaces and can maneuver around tight corners. Launch date: December 2007.