The goal of this patent-pending, fast-paced game is for players to swing their ring onto their hook. One to four competitors frantically try to out-duel one another while tuning out the screams to focus on the perfect release. "Hookum is the first collapsible, multi-player Bimini Ring game," Joe Parrish, chief creative officer of 5mississippi, told TDmonthly. Launch date: September 2009. Watch Hookum: Top-5 Video, Toy Fair 2010