This cell phone charm features a fortune-bringing piece of golden poop. The size is approximately 1 cm x 9 cm. Launch date: June 6, 2009.

This USB Owl bobbles its head. It measures 5.5 cm and is available in white, gray, pink and brown. Launch date: May 6, 2009.

This monkey-faced bank eats and saves coins. The size is approximately 10 cm x 10 cm x 10 cm. Launch date: June 6, 2009.

These blocks put the sounds of the Mario Brothers video game at your fingertips, with each figure (roughly 3” tall) having one “signature” sound: Fire Mario shoots a fireball, Mario powers up, and Luigi gets an extra life. Press down on their heads and hear the power. Miss Tanaka of Strapya World finds them “...quite cute. I have Mario on my desk. He is very funny. I think they sell great. And a good price.”
— Super Mario Brothers figures rank as a best-selling item at Puzzle Zoo toy stores, Co-owner Jay Demircift told TDmonthly in early 2008.

Want to turn those Mario-loving couch potatoes into Mushroom Potatoes that stay healthy and slim? According to Tomonari Higuchi, president of Strapya Inc., which distributes the product, these Mushroom Chairs do just that: “They give kids good posture with the Japanese Seiza seating style that doesn’t allow the bending of the backbone.” These puffy rump rests are catching on big in Japan with “young women in their teens, 20s and 30s,” added Higuchi. “It’s also good for elders, as well.” For anyone who loves Seiza, Zen or anything about Japan/Japanese culture, these chairs come in four colors: brown, blue, pink and red. These chairs are featured on the hit Japanese drama “Hanayori Dango 2,” which is an ongoing weekly TV series in the Land of the Rising Sun.