Designed for 5- to 10-year-olds, the Fleurville messenger comes in three colors. It has backpack straps and includes a removable, insulated lunch bag. The bag is PVC-free, Teflon-free and lead-free. "The Kid's Messenger bag is extremely stylish and functional, which is hard to find," Analese Belle, in marketing and PR for Fleurville and parent company JJ Cole, told TDmonthly. Launch date: December 2009.

This stylish hobo is made from Re-Run fabric and keeps six plastic bottles out of landfill. Organization is assured with multiple pockets inside and out. The Hana comes with wipes case and changing cloth, and features an adjustable shoulder strap.

This fully insulated preschool lunch box has an easy to wipe clean interior. Kids can enjoy wearing it as a backpack or it can be carried with the padded carrying handle. Launch date: 2010.