Paper Jamz offers the same fun of playing music as Guitar Hero and Rock Band, without the video game console. The paper-thin, paper-based products in the Paper Jamz line are self-contained and designed to make and play real music. The one-inch thick stringless guitars are touch-sensitive, which means you only have to strum or tap the special circuit-embedded paper on the surface to get a professional sound. The electric guitar features three modes: Rhythm, Play and Freeplay. Three AAA batteries required. Launch date: July 2010.
Awards: Dr. Toy 100 Best Children's Products - 2010

MiP is an award-winning robot toy that the whole family can enjoy!

Make a splash with your favorite family games reimagined for outdoor play. Get drenched with new Splash Games titles: Monopoly, Hungry Hungry Hippos, Pie Face, Twister JR, Battleship, and Barrel of Monkeys. These new additions join Twister Splash, Operati

Meet Turbo Dave: your own personal Minion Robot. Turbo Dave responds to hand gestures and can even navigate your room. Download the Turbo Dave App to drive, plan paths, or trigger comedic reactions to props and characters from the Despicable Me Franchise.

Arpo, originally designed as a fierce fighting machine, has been reassigned to caregiving and cuddling as a nanny robot. And these official licensed Arpo toys are also so much fun to cuddle!

Introducing My Squishy Little! Squeeze their cheeks to pop out their unique personalities! Available now!

GRiP and Joe Plow are hard-working members of the BotSquad. These construction robots with bright LED eyes put the FUN into getting it DONE. With your remote control in hand, you can drive GRIP around, grab one of the included bricks with GRiP's arms, a

Introducing Dog-E, the one-in-a-million robot dog. As soon as you uncrate this pup, the minting process begins, revealing a unique combination of colorful lights, sounds and personality traits. Dog-E moves and sounds like a real dog with a cute forward ru

Create the most EPIC Nerf Super Soaker battleground in your backyard! Launching this Spring, this ALL-NEW line of Nerf Super Soaker products will change water battle, water sport, and pool play for everyone! Leading the water toy line is the Nerf Super So

Catch the magic glow with the all-new Got2Glow Fairy Finder! There are over 100 virtual fairies to collect - will you find them all? Find fairies with your Got2Glow Fairy Finder wherever you are! In the kitchen or garden, in the dark or upside down, there