These small, dessert-themed erasers with removable parts are available as a group and in single packs.
—  Twelve percent of 43 specialty retailers named Iwako erasers as a best seller in May 2010.
—  Karlene Rearick, owner of The Alphabet Garden in Cheshire, Conn., told TDmonthly in spring 2010 that Japanese novelty erasers are their “top seller.” Owner Molly McMullin of Twirl in Ranchos de Taos, N.M., cited sales of at least 100 units a month.

Each of these colorful erasers measures about 1.25" and resembles a fruit-filled jar of jam. The jam erasers are made in Japan and are sold separately or in a themed pack.

Each of these colorful erasers measures about 1.25" and includes a removable pencil sharpener backpack. The teddybear erasers are made in Japan and are sold separately or in a themed pack.
— Iwako erasers were best sellers at Dancing Bear Toys in Asheville and Hendersonville, N.C., in summer 2010. “These are so cute!” owners and sisters Sarah and Erika Evers told TDmonthly. “They are also inexpensive, and they pop apart and are like puzzles.”

Fruit? Eraser? Collectible? Erasable? Try all four. These brightly colored erasers come in many types and sets for increased collectibility.
— “Little Japanese-made erasers from Iwako” are popular at Izilla Toys in Seattle, Co-owner Jude Larene told TDmonthly in mid-2007. “These really took off a few months ago. All the kids at local elementary schools are collecting them.”
— "I sell thousands and thousands of them — probably a couple hundred a month," added Larene.
— In early 2008, three of 45 retailers singled out Iwako erasers as their stores’ hottest selling item.