Lyla Tov Monsters are one of a kind, plush monsters. They are intended to make kids less afraid of monsters, after kids see how cute and cuddly they can be. "Lyla Tov Monsters' original design was by 3 year old (now 5) Lyla Black. The form and intent of the monsters is perfect for children as it was designed by one of their own," Eric Black, owner of Lyla Tov Monsters, told TDmonthly. Launch date: October 2010.