DIC Entertainment reintroduced Strawberry Shortcake in the first quarter of 2003. Bandai is producing the toys, whereas the related DVDs are being produced in conjunction with 20th Century Fox Home Entertainment. DVD samplers have been placed in Strawberry Shortcake merchandise as a cross-selling strategy — something that DIC is repeating with its new Trollz brand. Featuring more than 400 licensees worldwide, DIC’s Nancy Fowler reports that the brand already had strong brand equity before the relaunch. Strawberry Shortcake’s newest release is Moonlight Mysteries, coming this fall.

This scrapbooking and cards kits includes a premium-quality scrapbook, cards, patterned papers, punch-out sheets, 3D stickers and much more. It is available at Kmart. CAKE is inspired by the reality-based series airing on the Saturday programming block, “KEWLopolis on CBS.” Launch date: Q4 2007.

This easy-to-use kit includes mosaic tiles, glass gems and hip stickers so that girls can create their own stepping stone for displays indoors or out. It is available at Wal-Mart. CAKE is inspired by the reality-based series airing on the Saturday programming block, “KEWLopolis on CBS.” Launch date: Q4 2007.

This set includes everything a girl needs to make stylish charm jewelry, including chic ribbon and stylish plastic pearls. It is available at Wal-Mart and Kmart. CAKE is inspired by the reality-based series airing on the Saturday programming block, “KEWLopolis on CBS.” Launch date: Q4 2007.

Girls can decorate this fashionable purse in a distinctive way with the included fabric paints, embroidered fashion patches and gemstones. It is available at Wal-Mart and Kmart. CAKE is inspired by the reality-based series airing on the Saturday programming block, “KEWLopolis on CBS.” Launch date: Q4 2007.