These soft kits feature licensed characters and include an interactive element to keep kids engaged during lunchtime. The Barbie My Special Things kit includes a hidden, non-breakable mirror and the Scooby-Doo Soft Lunch Kit offers interchangeable cover designs. Star Wars and Batman lunch kits will also be available. Snak ’n Spin kits have games built right into them. Hide ’n Snak kits have hidden pouches to keep a note or special treat from Mom.

The insulated and leak-proof 7-oz. sippy cup is part of the Foogoo vaccumware line. It features TherMax® double-wall vacuum insulation and a durable stainless steel design that will keep food and beverages for baby fresh, healthy and safe. All Foogo products are BPA-plastic and PVC free and are available in blue and yellow or pink and purple colors. The cup is designed for children over the age of six months. Launch date: Spring 2007.

Designed with a hygienic push-button lid and pop-up straw, this bottle holds 12 ounces of liquid and will keep beverages cold for up to 11 hours. Hot beverages are not recommended for this product. Like the FUNtainer Food Jars, it’s made with TherMax® double wall vacuum insulation and a stainless steel interior and exterior.

These retain food’s freshness with TherMax® double wall vacuum insulation and a stainless steel interior and exterior to withstand the daily perils of lunch-toting kids. The Food Jars keep food hot for five hours and cold for seven hours. Each Food Jar holds 10 ounces of food.